In-house Workshop How to Grow a Business by Diversifying Successfully Achieving business growth is difficult in times of recession. One way to grow a business is to diversify. While diversification opens up great opportunities, it also has its own pitfalls. This seminar provides delegates with a "how to" in diversifying successfully by drawing on the presenter's research and book, "Diversification Blueprint", and by reviewing the practices of successful diversified companies. Together these provide a set of steps to follow in making diversification a winner for your business. The methods in this one-day seminar are not confined for use solely by those organisations in the private sector. Local government organisations, government departments and not-for-profit organisations will equally benefit by understanding the practices of successful diversified organisations. Learn How To: Recognise growth opportunities Apply the characteristics of successful diversifiers Establish an effective growth culture Obtain the right balance in decentralisation Achieve business-unit competitive advantage Seminar Program Recognising growth opportunities Establishing a supportive corporate centre Selecting capable managers Installing appropriate performance measures Setting effective incentives Establishing the appropriate culture Securing business-unit competitive advantage Integrating diverse activities Designing your blueprint Who Should Attend Bring your management team along and work on your organisation at the seminar. Some sample positions that will find this seminar invaluable include: Senior Management team CEO Business Unit Manager Chief Financial Officer Division Manager Operations Manager Marketing and Sales Manager HR Manager Practical Approach The seminar is not a sitting-and listening session but involves delegates in: reviewing the systems that their organisations, divisions and business units have in place, determining the effectiveness of those systems, and designing an action plan to improve performance Special Features The emphasis is upon learning by doing. Special features include: small number of delegates personal attention interactive "workshop" format group learning - you also get to know what other delegates are doing step-by-step approach on "how to" do it State-of-the-Art Manual The seminar manual contains an up-to-date series of steps that guides practising managers in how to grow their business by diversificating successfully. It is based on what Graham Kenny has found works best from his research and in his practical consulting assignments. It is continually updated in light of new developments. Reviewers Are Impressed "Graham Kenny's very accessible exposition on the meaning and myths of diversification will reward anyone interested in the workings of contemporary business." Richard Goyder, CEO Westfarmers "Diversification has its distinct and very real advantages in any economy! Graham Kenny's review of the seven characteristics of successful diversifiers is thought provoking and a great tool for both company executives and students alike - a highly recommended read." Eddie Ruha, General Manager Finance, Steamships Trading Company "The ability to make complex ideas practical without oversimplifying them is a rare gift. Graham Kenny has this gift and in this book he walks managers through one of the most important issues that they face: how to decide whether to diversify and how to do so successfully. Kenny brings his shark insights and considerable experience to bear on this topic and the result is a must read book." Professor Royston Greenwood, Telus Chair of Strategic Management and Associate Dean (Research), School of Business, University of Alberta "Diversification Blueprint challenges the conventional wisdom on diversification and does so in an easy to read manner. The book argues that it is possible to diversify and succeed. This requires that management pulls the right levers and the book describes in clear detail the seven characteristics of successful diversifiers. This is an important new book that will challenge and educate every manager considering whether and how to diversify their company." Professor Constantinos Markides, Robert P Bauman Proferror of Strategic Leadership, London Business School "Graham Kenny has managed to simplify and demystify what is an often misunderstood area of business sctivity.His easy to read style and clear analysis make the case for the very real benefits that businesses can achieve through diversification - and most importantly, how to avoid the pitfalls and diversify successfully." Jim Carroll, Chief Financial Officer, Wideform Group of Companies "The subject of diversification has needed a comprehensive review for a long time. Graham Kenny's thoughful, well structured and eminently readable book fills that gap by providing a book of great practically. It will be useful to both practitioners and students for its theoretical perspectives, well considered advice, and excellent examples." Christopher Clark PhD, Senior Lecturer in Strategy and Marketing, Macquarie University Presenter Dr Graham Kenny is Australia's leading consultant in developing and implementing strategic plans. He is Managing Director of Strategic Factors, a consultancy firm that specialises in strategic planning and performance measurement. He has authored many articles and books including the newly released book: DIVERSIFICATION BLUEPRINT. The first chapters of his books and many of his published articles can be found at the Strategic Factors website. Back to Top