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In-house Workshop

How to Grow a Business by Diversifying Successfully

Achieving business growth is difficult in times of recession. One way to grow a business is to diversify. While diversification opens up great opportunities, it also has its own pitfalls.

This workshop will provide you with a "how to" in diversifying successfully by drawing on the Graham Kenny's research and book, "Diversification Blueprint". In the book he reviews the practices of successful diversified companies.

The workshop gives you a set of steps to follow in making diversification a winner for your business.


Learn How To:

  • Recognise growth opportunities
  • Apply the characteristics of successful diversifiers
  • Establish an effective growth culture
  • Obtain the right balance in decentralisation
  • Achieve business-unit competitive advantage


Workshop Program

  • Recognising growth opportunities
  • Establishing a supportive corporate centre
  • Selecting capable managers
  • Installing appropriate performance measures
  • Setting effective incentives
  • Establishing the appropriate culture
  • Securing business-unit competitive advantage
  • Integrating diverse activities
  • Designing your blueprint


Who Should Attend

Some sample positions that will find this workshop invaluable include:

  • Senior Management team
  • CEO
  • Business Unit Manager
  • Chief Financial Officer
  • Division Manager
  • Operations Manager
  • Marketing and Sales Manager
  • HR Manager


Practical Approach

The workshop is an active session which involves delegates in:

  • reviewing the systems of their organisations, divisions and business units,
  • determining the effectiveness of that system, and
  • designing an action plan to improve performance


State-of-the-Art Manual

The seminar manual contains an up-to-date series of steps that guides practising managers in how to grow their business by diversificating successfully. It is based on what Graham Kenny has found works best from his research and in his practical consulting assignments. It is continually updated in light of new developments.


Presenter

Dr Graham Kenny is Australia's leading consultant in developing and implementing strategic plans. He is Managing Director of Strategic Factors, a consultancy firm that specialises in strategic planning and performance measurement. He has authored many articles and books including the newly released book: DIVERSIFICATION BLUEPRINT. The first chapters of his books and published articles can be found at the Strategic Factors website.



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