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In-house
Workshop
How
to Grow a Business by
Diversifying
Successfully
Achieving
business growth is
difficult in times of
recession. One way to
grow a business is to
diversify. While
diversification opens up
great opportunities, it
also has its own
pitfalls.
This
seminar provides
delegates with a "how
to" in diversifying
successfully by drawing
on the presenter's
research and book,
"Diversification
Blueprint", and by
reviewing the practices
of successful
diversified
companies.
Together
these provide a set of
steps to follow in
making diversification a
winner for your
business.
The
methods in this one-day
seminar are not confined
for use solely by those
organisations in the
private sector. Local
government
organisations,
government departments
and not-for-profit
organisations will
equally benefit by
understanding the
practices of successful
diversified
organisations.
Learn
How To:
- Recognise
growth
opportunities
- Apply
the characteristics
of successful
diversifiers
- Establish
an effective growth
culture
- Obtain
the right balance in
decentralisation
- Achieve
business-unit
competitive
advantage
Seminar
Program
- Recognising
growth
opportunities
- Establishing
a supportive
corporate
centre
- Selecting
capable
managers
- Installing
appropriate
performance
measures
- Setting
effective
incentives
- Establishing
the appropriate
culture
- Securing
business-unit
competitive
advantage
- Integrating
diverse
activities
- Designing
your blueprint
Who
Should
Attend
Bring
your management team
along and work on your
organisation at the
seminar.
Some
sample positions
that will find this
seminar invaluable
include:
- Senior
Management
team
- CEO
- Business
Unit
Manager
- Chief
Financial
Officer
- Division
Manager
- Operations
Manager
- Marketing
and Sales
Manager
- HR
Manager
Practical
Approach
The
seminar is not a
sitting-and listening
session but involves
delegates in:
- reviewing
the systems that
their organisations,
divisions and
business units have
in place,
- determining
the effectiveness of
those systems,
and
- designing
an action plan to
improve
performance
Special
Features
The
emphasis is upon
learning by doing.
Special features
include:
- small
number of
delegates
- personal
attention
- interactive
"workshop"
format
- group
learning - you also
get to know what
other delegates are
doing
- step-by-step
approach on "how to"
do it
State-of-the-Art
Manual
The
seminar manual contains
an up-to-date series of
steps that guides
practising
managers in how to
grow their business by
diversificating
successfully. It is
based on what Graham
Kenny has found works
best from his research
and in his practical
consulting assignments.
It is continually
updated in light of new
developments.
Reviewers
Are
Impressed
- "Graham
Kenny's very
accessible
exposition
on the
meaning and
myths of
diversification
will reward
anyone
interested
in the
workings of
contemporary
business."
Richard
Goyder, CEO
Westfarmers
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- "Diversification
has its
distinct and
very real
advantages
in any
economy!
Graham
Kenny's
review of
the seven
characteristics
of
successful
diversifiers
is thought
provoking
and a great
tool for
both company
executives
and students
alike - a
highly
recommended
read."
Eddie
Ruha,
General
Manager
Finance,
Steamships
Trading
Company
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- "The
ability to
make complex
ideas
practical
without
oversimplifying
them is a
rare gift.
Graham Kenny
has this
gift and in
this book he
walks
managers
through one
of the most
important
issues that
they face:
how to
decide
whether
to diversify
and
how
to do so
successfully.
Kenny brings
his shark
insights and
considerable
experience
to bear on
this topic
and the
result is a
must read
book."
Professor
Royston
Greenwood,
Telus Chair
of Strategic
Management
and
Associate
Dean
(Research),
School of
Business,
University
of Alberta
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- "Diversification
Blueprint
challenges
the
conventional
wisdom on
diversification
and does so
in an easy
to read
manner. The
book argues
that it
is
possible to
diversify
and succeed.
This
requires
that
management
pulls the
right levers
and the book
describes in
clear detail
the seven
characteristics
of
successful
diversifiers.
This is an
important
new book
that will
challenge
and educate
every
manager
considering
whether and
how to
diversify
their
company."
Professor
Constantinos
Markides,
Robert P
Bauman
Proferror of
Strategic
Leadership,
London
Business
School
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- "Graham
Kenny has
managed to
simplify and
demystify
what is an
often
misunderstood
area of
business
sctivity.His
easy to read
style and
clear
analysis
make the
case for the
very real
benefits
that
businesses
can achieve
through
diversification
- and most
importantly,
how to avoid
the pitfalls
and
diversify
successfully."
Jim
Carroll,
Chief
Financial
Officer,
Wideform
Group of
Companies
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- "The
subject of
diversification
has needed a
comprehensive
review for a
long time.
Graham
Kenny's
thoughful,
well
structured
and
eminently
readable
book fills
that gap by
providing a
book of
great
practically.
It will be
useful to
both
practitioners
and students
for its
theoretical
perspectives,
well
considered
advice, and
excellent
examples."
Christopher
Clark PhD,
Senior
Lecturer in
Strategy and
Marketing,
Macquarie
University
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Presenter
Dr
Graham Kenny is
Australia's leading
consultant in developing
and implementing
strategic plans. He is
Managing Director of
Strategic Factors, a
consultancy firm that
specialises in strategic
planning and performance
measurement. He has
authored many articles
and books including the
newly released book:
DIVERSIFICATION
BLUEPRINT.
The first chapters of
his books and many of
his published articles
can be found at the
Strategic Factors
website.
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