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In-house
Workshop
How
to Grow a Business by
Diversifying
Successfully
Achieving
business growth is
difficult in times of
recession. One way to
grow a business is to
diversify. While
diversification opens up
great opportunities, it
also has its own
pitfalls.
This
workshop will provide
you with a "how to" in
diversifying
successfully by drawing
on the Graham Kenny's
research and book,
"Diversification
Blueprint". In the book
he reviews the practices
of successful
diversified
companies.
The
workshop gives you a set
of steps to follow in
making diversification a
winner for your
business.
Learn
How To:
- Recognise
growth
opportunities
- Apply
the characteristics
of successful
diversifiers
- Establish
an effective growth
culture
- Obtain
the right balance in
decentralisation
- Achieve
business-unit
competitive
advantage
Workshop
Program
- Recognising
growth
opportunities
- Establishing
a supportive
corporate
centre
- Selecting
capable
managers
- Installing
appropriate
performance
measures
- Setting
effective
incentives
- Establishing
the appropriate
culture
- Securing
business-unit
competitive
advantage
- Integrating
diverse
activities
- Designing
your blueprint
Who
Should
Attend
Some
sample positions
that will find this
workshop invaluable
include:
- Senior
Management
team
- CEO
- Business
Unit
Manager
- Chief
Financial
Officer
- Division
Manager
- Operations
Manager
- Marketing
and Sales
Manager
- HR
Manager
Practical
Approach
The
workshop is an active
session which involves
delegates in:
- reviewing
the systems of their
organisations,
divisions and
business
units,
- determining
the effectiveness of
that system,
and
- designing
an action plan to
improve
performance
State-of-the-Art
Manual
The
seminar manual contains
an up-to-date series of
steps that guides
practising
managers in how to
grow their business by
diversificating
successfully. It is
based on what Graham
Kenny has found works
best from his research
and in his practical
consulting assignments.
It is continually
updated in light of new
developments.
Presenter
Dr
Graham Kenny is
Australia's leading
consultant in developing
and implementing
strategic plans. He is
Managing Director of
Strategic Factors, a
consultancy firm that
specialises in strategic
planning and performance
measurement. He has
authored many articles
and books including the
newly released book:
DIVERSIFICATION
BLUEPRINT.
The first chapters of
his books and published
articles can be found at
the Strategic Factors
website.
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